Driving Minnesota’s Auto Industry Forward
MADA champions Minnesota’s franchised new car and truck dealerships with powerful advocacy, expert compliance guidance, targeted training, and operational support that drives results.
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Who We Are
Trusted, Experienced, Focused on You
Since 1919, Minnesota Automobile Dealers Association (MADA) has been the unified voice for Minnesota’s franchised new car and truck dealerships. We advocate for you at the Capitol, provide expert legal and compliance guidance, deliver title and registration solutions, and offer resources to strengthen your operations and brand.
Advocacy That Protects Your Business
Your voice at the Capitol—monitoring legislation, influencing policy, and fighting manufacturer overreach to safeguard your profitability and future.
Operational & Compliance Support
Expert support for title, registration, and compliance training to streamline processes and help you navigate complex regulations confidently.
Brand Building & Promotion
Full range of promotional branding, apparel, and products designed to enhance your professional image and keep your dealership visible.
Dealership Support
Championing dealerships through advocacy, expert legal guidance, comprehensive education, timely communication, and vibrant community networking.
Advocacy
Your voice at the Capitol — keeping your dealership compliant with evolving laws and regulations, safeguarding your legal rights and profitability, and fighting manufacturer overreach on behalf of Minnesota dealers.
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Title Solutions
Whether it’s quick answers through our hotline or on-site at your dealership, our experts keep deals moving. From clearing backlogs to navigating complex issues, we provide the guidance needed to stay compliant.
Certified Training Courses
Online and in-person courses designed to keep your team compliant, confident in best practices and prepared for today’s dealership challenges. Courses include Title Basics, the Certified Title and Registration Program, and the Minnesota Electric Vehicle Certification Course.
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Supplies & Branded Apparel
Branded apparel, promotional products, and dealership supplies — all in one place. From deal jackets and temp tags to stickers, banners, and custom-branded apparel, we provide the supplies that keep your dealership running smoothly and your brand visible.
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Browse our statewide network of members, including dealerships, endorsed vendors, and associate members. Search by Zip Code.
News & Events
Stay current with the latest industry news, legislative updates, and association announcements that impact Minnesota dealerships. Our members are at the heart of Minnesota’s automotive community, and we’re committed to keeping you informed and engaged.
MPCA Delays PFAS Reporting Requirement Until September 15
The MPCA has announced that they are delaying the PFAS reporting due date to September 15, 2026. While it is positive that MPCA is finally acknowledging the challenges using their PRISM reporting system, this delay doesn't resolve the primary issue being faced by the...
Sales Manager Accused of Swindling Minnesota Dealership Out of $84,000
On March 24, 2026, prosecutors charged Jason Robert Schaalma, 50, of Bemidji, with two felony counts of theft by swindle under Minn. Stat. § 609.52.2(a)(4). Authorities allege Schaalma manipulated dealership inventory records to hide unauthorized vehicle transactions....
Direct Sales Update: Sony Honda Mobility Cancels Afeela Program; Scout Motors Loses Key Motion in California and Delays Vehicle Launch Plans
Sony Honda Mobility Cancels Afeela EVs and Restructures Joint Venture Honda Motor Co. and Sony Corp. have canceled the Afeela EV program for North America and are restructuring their joint venture, Sony Honda Mobility. The companies discontinued development of the...
FTC Clarifies Enforcement Priorities on Dealer Advertising & Confirms Doc Fee Inclusion Requirement
On April 17, the National Automobile Dealers Association (NADA) hosted a webinar with senior staff from the Federal Trade Commission (FTC) to clarify enforcement expectations following the agency’s March 13 warning letters to 97 dealerships nationwide. Although the...
Follow-Up Legal Alert: FTC Clarifies Treatment of Document Fees in Vehicle Advertising
You must be logged in as a member to view this entire article. On April 17, NADA hosted a webinar with senior staff from the FTC to clarify enforcement expectations following the agency’s March 13 warning letters to 97 dealerships nationwide.
FTC Issues Warning Letters to 97 Dealership Groups
Minnesota dealers should note a recent Federal Trade Commission (FTC) warning letter campaign that targets how vehicle prices are advertised. While the letters do not create new law, they clearly signal enforcement priorities and raise important questions about how...
East Coast VW Dealers File Class Action Against Scout & VW
Two East Coast Volkswagen dealers have filed a class action lawsuit against Volkswagen Group of America (VWoA) over its planned direct-to-consumer sales model for Scout-branded vehicles. The case was filed on March 3, 2026, in the U.S. District Court for the Eastern...
REMINDER: New Ad Standard Regarding Retired Courtesy Vehicles
The MADA Advertising Standards Steering Committee has adopted a new Advertising Standard addressing how dealers advertise retired courtesy vehicles. The standard took effect March 1, 2026. Below is the full text of the new standard: Retired Courtesy Vehicles. For...
New Deductions for “Qualified Overtime Compensation”
IRS Issues FAQs on the New Deduction for “Qualified Overtime Compensation” — What Dealerships Need to Know The “Big Beautiful Bill Act” created a new above-the-line federal income tax deduction for certain overtime compensation, often referred to as the “No Tax on...
PFAS is Top Priority
MADA's top legislative priority for 2026 will be fixing PFAS reporting requirements. Currently, manufacturers will be required to report to the state any products containing intentionally – added PFAS on July 1, 2026. Unfortunately, the MPCA’s reporting platform is...
Dealership Resources
Endorsed Vendors
Endorsed Vendors are approved annually by MADA’s Board of Directors for their ability to offer high-quality products and services with special pricing for our members to help dealerships control costs across operations.
When Dealerships use Endorsed Vendors, Everyone Benefits:
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Dealers save with pre-negotiated pricing and trusted services.
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MADA earns support that helps offset costs to keep membership dues low.
Salt Lake City, UT 84111
San Francisco, CA 94108
Wadena, MN 56482
Agoura Hill, CA 91301