The crisis brought on by Covid 19 has affected automotive retail in a unique way. Dwindling new vehicle supply, bouncing used vehicle wholesale prices, and fearful shoppers, all require that we pivot our digital marketing strategies accordingly. This webinar will outline the questions dealers need to ask, and the recommendations they should follow, to maximize their return on investment from paid search, paid Facebook, third party classifieds, email marketing and more. Attendees will learn specific reports to request, that will help them determine where to cut, and where to double down with their digital marketing.

With three decades of IT and automotive experience, George Nenni educates the automotive industry about emerging technology by writing, speaking and sharing his vision for how dealers can maintain a competitive edge. George has spent countless hours over his automotive career with dealers training them in-store on best practices, digital marketing ROI analysis, and adoption of new technologies. As the first employee hired by Dealer Specialties back in 1993, George was a pioneer in building a nationwide organization for capturing and syndicating vehicle content and imagery. He has spoken at numerous automotive conferences including Digital Dealer, JD Power Roundtable, and is a regular contributor to major automotive publications. George began his automotive career with Dealer Specialties in 1993, and remained with the company after acquisition by Dominion. He grew to not only oversee Dealer Specialties sales and operations, but also overall automotive operations. Today George is principal consultant with Generations Digital, helping automotive dealers improve the effectiveness and ROI of their digital marketing and advertising.