Prevent Social Media Posts from Tainting Your Organization's Reputation

With current social and political climates and the COVID -19 health crisis, social media platforms are increasingly being used to voice personal opinions and to engage in controversy. As a result, these debates and tensions spillover into the workplace and the dealership community is not immune. This is part two of a two-part series, designed to help dealers navigate and respond to the complex and unique challenges from a legal, HR, and reputation management perspective. 

Prepare, prevent and manage your dealership's reputation during challenging times.
 

In view of current social and political climates and the COVID-19 health crisis, social media platforms are increasingly being used to voice personal opinions and to engage in controversy. As a result, dealerships are facing new challenges in this changing and volatile enviorment.

As Americans, our freedom of speech is guaranteed by the First Amendment to the Constitution not to be infringed upon by the government. Many of your employees exercise that right on social media. While we all have freedom of speech, we do not have freedom from consequences of that speech at work.

Learn how to prepare for and respond to these challenges. Among the topics of discussion:

• How to deal with disparaging comments made about your dealership.

• How to best communicate COVID-19 related updates to your employees and the public.

• Discuss tools and tactics to help you prepare for and prevent problems.

• What steps to take if you find yourself in crisis. 

WHO SHOULD ATTEND
This webinar is recommended for GM’s, controllers, HR management, office managers, marketing managers, social media managers and any dealership personel who oversees employees.

ABOUT YOUR PRESENTER

Katie Jackson-Richter, VP & COO at Cuneo Advertising
 

Katie Jackson-Richter’s relentless pursuit of achieving results for Cuneo Advertising’s clients is reflected in the agency’s year-over-year growth for nearly a decade. Katie exemplifies the belief that, in the automotive world, you can never rest. She’s an astute observer, well-versed in the nuances of the automotive business and the complex dynamics of dealer groups and management teams and she excels at building relationships that deliver exceptional results for our client/partners.

 

 

     

DATE/TIME

On-Demand

LOCATION

VIRTUAL

FEE 

MADA Members:
$99 pp 


Non MADA Members:
$159 pp

 

We are currently transitioning to our Association Management System, if you experience any difficulties with registration, please contact Becca Scholz at becca@mada.org or 
651-789-2934


QUESTIONS

Contact Alice Morse
alice@mada.org 
651-789-2956