Minnesota Automobile Advertising Standards

MADA, GMADA and Better Business Bureau of Minnesota and North Dakota (BBB) have worked together since 1984 to create and promote an environment for automobile advertising in Minnesota that discourages deceptive and misleading ads.  This effort relies on a set of Automobile Advertising Standards which BBB looks to when monitoring and challenging dealer advertising.

The contact person at BBB for questions about the standards, prior to publication service or to complain about a competitor's ad is:

Karen Thompson 
Advertising Review & Trade Practices Manager 
Direct: 651-695-2418 

The Standards and supporting materials are available via the links below:

     Minnesota Automotive Advertising Standards

     UPDATED! 3-Strike Enforcement Policy/Competitor Complaints and Timetable for Ad Correction and Removal

     Link to BBB Code of Advertising

     Federal Trade Commission Guidance on Electronic Disclosures