Shop Talk: The Technician Crisis


The automotive service industry is facing an epidemic of epic proportions that we have not seen before. In a new report published by TechForce Foundation1, the annual demand for new automotive technicians is forecasted at 75,900 on average for the 2016-2026 decade. However, the number of individuals entering automotive-based education programs and subsequently applying to your position listings are not keeping pace! We are now reaching a critical point and must ask ourselves, “how do we navigate this crisis?”

Join us as we develop a roadmap for the future in Shop Talk: The Technician Crisis! You will learn the reasons for why this shortage exists and how you can take steps to help put an end to it. You will learn and explore actions that your dealership or body shop can take TODAY to help build a roadmap for a successful future.

Attendees will:

  • Receive a checklist to evaluate your operation and determine ways you can improve efficiency.
  • Learn a new, surgical approach to overcoming your technician shortage immediately.
  • Develop a Technician Bill of Rights that will help you become an attractive destination where technicians will want to stay and become a valuable asset.
  • Create a culture of communication and ongoing training that will include your advisors, technicians, and parts department.

We will also have the opportunity to hear from local business and technical colleges that have successfully implemented innovative recruiting efforts to address the technician shortage.

Presenter Highlight: Rob Gehrig, Fixed Performance

Rob Gehrig is President and Founder of Fixed Performance Inc. which he began over 15 years ago. His passion for customer care and helping others has assisted hundreds of dealerships with their fixed operations performance. His common-sense coaching and training lifts people up as individuals and team members. With over 30 years of dealership management experience, he understands and respects the daily challenges of fixed operations. Placing a strong value in people and best practice processes always provide growth. His articles have been published regularly in national publications and weekly newsletters are read by thousands.

1: Transportation Technician New Entrant Demand Report. TechForce Foundation, October 27 2017.

Tuesday, May 15 2018
10:00 AM - 1:00 PM

DoubleTree by Hilton - Park Place
1500 Park Place Blvd.
Minneapolis, MN 55416

FREE for SPCC Members
$250 for Rooftop SPCC Membership
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Alice Morse