Service Advisor 101

Service Advisor 101

Date: Tuesday, May 22, 2018
Time: 10:00 AM - 2:00 PM CST
Location: MADA Headquarters - 200 Lothenbach Avenue - West St. Paul, MN 55118


Service Advisor 101- Did You Know from MADA on Vimeo.

Event Description

Your Service Advisor gets more selling opportunities in a day than any of your sales members get in a week. This workshop  focuses on  improving service advisors sales skills, presentation skills and effective customer objection handling. 

They will learn:

  • The neuroscience behind sales resistance.
  • How to lower natural sales resistance 
  • How to guide customers through buying decisions.
  • How to set the perfect service appointment.
  • The value of performing a vehicle walk- around with your customers.
  • How to overcome customer objections.
  • Opportunities and strategies to increase service revenue.

You will walk away with an actionable plan and skills that can be implemented in your position immediately.

About Your Instructor

Dan Hahn

Dan began his automotive career as a porter at a luxury dealership, while attending college for automotive technology. He spent 15 years as a technician and service advisor before transitioning to the role of service manager at several large size metro dealerships. At one of them he managed over forty technicians and fifteen advisors. On top of being a Certified Master Technician, Dan is also an accomplished trainer and public speaker. Today, he works for a performance improvement company and uses his expereince to help dealerships across the country improve systems and processes to drive results..


MADA Members: $199 per person. Lunch is provided
*Your dealership will be billed directly through your MADA Services Account.


For more information, contact Alice Morse at 



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