Recruitment and Retention Series: The Road to Employee Engagement and Customer Loyalty


Your dealership is now reaping the benefits of having implemented a successful recruitment campaign. Now that you have found the qualified candidates, how do you keep them engaged? Perpetual turnover is not only detrimental to your dealership’s inner-workings but also to your dealership’s image and reputation in the minds of current and potential customers.
Customer loyalty is directly related to employee engagement. Therefore, we must focus on creating and retaining engaged employees in order to obtain the loyalty of customers and to reach a pool of entirely new customers.
In this second course, we will explore and identify the proven methods to successfully engaging your employees. We will focus on the development of your employees’ strengths and discuss how to align their people strategy to your business strategy. We will discuss the complex methodology behind creating and maintaining customer loyalty by means of engaged employees. Most importantly, we will equip you with the necessary expertise to immediately establish successful retainment procedures.

Wednesday, October 10 2018
9:00 AM - 11:00 AM

MADA Headquarters
200 Lothenbach Ave
West St. Paul, MN 55118

$199 for MADA Members
$179 for additional attendees from same rooftop

Alice Morse