Accessories: Mine Your Hidden Gem

Accessories: Mine Your Hidden Gem 

Date: Tuesday, March 13, 2018

Time: 1:00 PM - 3:00 PM CST

           3:00 PM - 4:00 PM CST- Reception in the Auto Show Lobby 

Location: TWIN CITIES AUTO SHOW. Minneapolis Convention Center- 1301 2nd Ave S - Minneapolis, MN 55403

Fee: $159 per person. *Price includes reception, entrance to the Twin Cities Auto Show and 20-minute on-site consultation (Optional) from Automotive Aftermarket Services.


Studies routinely show customers spend substantial amounts of money on accessories, yet they do not spend it with dealers. Why? Dealers don’t ask – and when they do, they generally don’t ask in an effective manner. Also, Dealers are not looked at as able to deliver these products to consumers. Let’s change that perception and keep those profits!

This workshop will demonstrate how to keep accessory sales and profits in the dealership’s pocket. Starting with research-based statistics clearly defining the missed opportunity, this workshop then explores the areas in the dealership easily mined right now to increase accessory sales. Finally, steps to maintain and grow these new profits are covered in depth. 
Who Should Attend
This workshop is intended all dealers ready to take a bigger cut of the massive and un-mined accessory market. All areas of the dealership will benefit, from the Dealer/Principal and GM to all department managers, including Sales, F&I, Service, and Parts.

NOTE: Cancellations must be made at least 48 hours prior to the session to receive a refund.

Contact Information: Alice Morse click here to send an email 

Fees/Admission: MADA members: $159 per person. *Price includes Reception in Auto Show Lobby, entrance into the Twin Cities Auto Show, and 20-minute on-site consulation (optional)  from Automotive Aftermarket Services.



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