WEBINAR: How to Make the Most of Every Lead in a Down Market

With the marketplace beginning to plateau and maybe even dip, managing the leads coming will be even more important because the leads are not going to increase. More and more customers are beginning to use the phone as their primary way of reaching out to the dealership, so who is the best to handle those opportunities?  You'll learn how to create a business development culture throughout the whole dealership (Sales and Service).  The customer experience will be very critical over the next couple of years; do I need a "BDC" or do we continue to only utilize our sales staff and service advisers?  Learn what the best practices are when it comes to customer follow-up and retention.  What are the CRM best practices and how do we have quality customer engagement?  You'll hear about proper staffing, what business development option you have and how to convert more leads.
Learning Objectives:
1)  Identify opportunities in your store that are currently being mismanaged, and what steps you can take to manage your leads more efficiently.
2)  Learn best practices for CRM utilization and how to effectively follow up with all customers in the database.
3)  Learn what processes managers can follow to hold their own people more accountable to lead capture, extracting quality information and closing more deals.

This webinar is intended for: Owner, General Managers, Business Development Managers, Internet Managers, Dealer Principals, Service Managers, Fixed Operation Director.


Presented by Barrett Schrader of Proactive Dealer Solutions




Tuesday, May 21, 2019
10:00 AM - 11:00 AM



MADA Members: 

Non MADA Members


Alice Morse