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Sears Imported Autos Diversifies

March 15, 2017

Sears Imported Autos, the Mercedes dealership that spent $5 million in 2011 to overhaul its Minnetonka facilities, has invested another $1 million to add sales and service of Mercedes Metris vans and Sprinter cargo vans and RVs.

The company said the move is a significant luxury vehicle diversification aimed partly at the commercial market that will get the same treatment as a Mercedes-Benz owner.
Sears' personnel remodeled a former display facility at a cost of $1 million to accommodate the new line with six service bays and a separate crew of Mercedes-trained technicians, service representatives, sales and parts staff; essentially a new small dealership within a dealership
Sears, which has been servicing 70 vehicles monthly since December, expects the number to grow to 150 vehicles during the summer RV season.
 
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