The Main Event


Friday, December 1, 2017 • 11:00 am - 1:30 pm

MADA's Annual Luncheon
Minnesota’s Retail Automotive Industry.

Date/Time Information:
Friday, December 1, 2017
11:00 am  Silent Auction opens benefiting the MADA Foundation
11:45 am  Doors Open
12:00 pm Program & luncheon begin

JW Marriott - Mall of America
2141 Lindau Lane
Bloomington, MN 55425

Regular Seating$480 for a table of eight • $250 for a table of four • $65 for an individual
VIP Ring Seating$650 for a table of eight • $330 for a table of four • $85 for an individual 
VIP Seating Includes:
• Premium Lunch 
• Special seating area – raised and roped off
• Complimentary Bar Service – only available in VIP
• Lots of extras

MADA Services Account will be billed

Contact Information:
Ruth Goolsby, Registration
Send an Email



Innaugral Dealership Community Heroes Award 
Dealerships across Minnesota engage in their communities in big and small ways. This year we will recognize and award the first recepient of the "Community Heroes Award". Nominations are currently being accepted and can be submitted by clicking here. 



Dealerships of Tomorrow- Glenn Mercer 
We are pleased to announce Glenn Mercer as this year's keynote speaker. He will share his insights on the "Dealerships of Tomorrow" initiative commissioned by the National Automobile Dealers Association (NADA). 
Mr. Mercer is an automotive industry analyst, with three decades of experience, including over 20 years at McKinsey & Company, where he was a leader of the Automotive Practice, participating in hundreds of client studies over that mainframe. When he left McKinsey as a partner in 2006, he established his own independent advisory service. Most recently he completed an extensive project on the Dealership of Tomorrow for NADA in the USA.



VIP Section- Back by Popular Demand 
Last year, we introduced the VIP Section and it was a HIT! Enjoy the event with premier amenities such as: premium lunch, bar service, unique & exlusive seating, special interactive participation during the program and an exclusive gift bag. Seats are limited so make sure to reserve your spot today!


Silent Auction Benefiting MADA Foundation 
The MADA Foundation is conducting its fourth Silent Auction. This effort has resulted in over $18,000 raised tohelp fund automotive education programs for Minnesota students and our industry's workforce. The silent auction opens an hour before the event- 11am. 






 Thank You to Our Sponsors